The Winter Games: A Challenge to Create an Olympic Atmosphere
The excitement is building as the Winter Games are set to return in 2026 to a location known for its mountain snow. But creating an Olympic atmosphere could prove to be a challenge.
Imagine the anticipation of buying tickets for a legendary rock band concert, only to discover that the venue might change from Italy to New York. That’s the situation facing Olympic Games organizers as they prepare for Milan-Cortina in 2026.
With tickets about to go on sale and uncertainty looming over the readiness of the sliding center in Cortina, contingency plans are in place to consider alternate venues in Austria, Switzerland, and New York.
Despite the challenges, sales for hospitality packages including bobsled, luge, and skeleton competitions will begin in November, with general ticket sales opening in February. By March, a decision will be made on whether the sliding center in Cortina will be ready.
Facing opposition from the International Olympic Committee, the local organizers in Italy are determined to rebuild the century-old track in Cortina at a cost of 81.6 million euros. The tight timeframe makes this project a significant undertaking.
After positive feedback from recent visits to Cortina, there is growing optimism that the sliding center will indeed be completed in time for the Winter Games.
Biathlon fans tend not to be interested in figure skating
One of the unique features of the 2026 Games is the wide geographical spread of venues across northern Italy. From Milan to Cortina, Bormio, Livigno, Val di Fiemme, and Anterselva, spectators will have many options to enjoy different sports.
Efforts are underway to enhance public transport options between venues, ensuring a seamless experience for fans. By clustering sports according to fan preferences, organizers hope to streamline the spectator experience, catering to individual interests.
Creating an Olympic atmosphere will be a challenge
Milan-Cortina aims to deliver a memorable Winter Games under the cost-cutting reforms initiated by the IOC. By utilizing existing venues and scenic locations, the Games will showcase the beauty of the Dolomites and the Alps.
However, the decentralized nature of the event poses a challenge in maintaining a cohesive Olympic atmosphere. Organizers are working on strategies to ensure a unified experience for athletes and spectators across all venues.
A picturesque backdrop with the Dolomites and the Alps
One thing that Milan-Cortina doesn’t have to create is the stunning backdrop of the Dolomites and the Alps. The natural beauty of the region, combined with the rich tradition of winter sports, provides a unique setting for the 2026 Winter Games.
As preparations continue and excitement builds for the return of the Winter Games, Milan-Cortina 2026 promises to deliver a memorable and unforgettable sporting event against the backdrop of the majestic Italian Alps.
