Welcome to the exciting world of the Professional Women’s Hockey League! In its inaugural season, teams were known only by their host cities, but now, they have officially unveiled their unique names and logos for the upcoming season.
After months of hard work, the league revealed the identities of its six franchises: the Boston Fleet, Minnesota Frost, New York Sirens, Montreal Victoire, Ottawa Charge, and Toronto Sceptres. Each name and logo were carefully crafted to embody the spirit and history of their respective cities.
For example, the Minnesota Frost pays homage to the State of Hockey with an icy “F” logo, while the Ottawa Charge reflects the city’s motto with a dynamic “O” logo. The Toronto Sceptres represent the regal history of the Queen City with a majestic scepter design, and the Boston Fleet symbolizes the city’s maritime tradition with an anchor-shaped “B” logo.
The Montreal Victoire honors its French-Canadian roots with a blue “M” and fleur-de-lis, a symbol of Quebec. Lastly, the New York Sirens capture the vibrancy of the Big Apple with an angular “NY” design inspired by the city’s skyline.
To bring these names and logos to life, the league collaborated with the creative minds at Flower Shop, a New York City-based agency. Through a meticulous process of brainstorming, fan consultations, and employee voting, each name and logo were thoughtfully chosen to resonate with the fans and reflect the essence of each market.
While proud of their choices, the league executives are prepared for the inevitable debates and critiques that come with any rebranding effort. But they stand by their decisions, confident that they have created strong, competitive, and resonant identities for each team.
So, as the league gears up for its second season, get ready to cheer for the Boston Fleet, Minnesota Frost, New York Sirens, Montreal Victoire, Ottawa Charge, and Toronto Sceptres as they hit the ice with their bold new names and logos!
