The Big 12 Conference: A National Powerhouse in College Athletics
Amidst the ever-changing landscape of college athletics, Brett Yormark, the Big 12 Commissioner, confidently asserts that the conference has solidified its status as one of the nation’s top three conferences. In a recent announcement at the league’s football media days in Las Vegas, Yormark emphasized the league’s remarkable growth and relevance throughout its nearly three-decade history.
Yormark proudly stated, “We are truly a national conference in 10 states, four time zones, and all eyes are now on the Big 12 for all the right reasons. With recent changes like the departure of powerhouse schools like Oklahoma and Texas to the Southeastern Conference and the addition of Four Corners schools from the Pac 12, the Big 12 is poised for greatness.
From a football perspective, Yormark exudes confidence in the depth and competitiveness of the Big 12. With star players, top coaches, and the upcoming expansion to a 16-team league, excitement is at an all-time high. The anticipation of an exhilarating race to the championship in November is palpable.
While the Big Ten and SEC have taken strides with proposed College Football Playoff changes, Yormark remains focused on enhancing the Big 12’s position as a leading force in college athletics. Under his leadership, the league recently extended its media rights deal and saw significant growth in revenue distribution and sponsorship business.
Yormark’s primary focus is on the league’s growth and creating value for its member schools. He emphasizes the Big 12’s commitment to innovation and progress in the collegiate sports landscape, all while navigating the evolving landscape of college athletics.
As the Big 12 looks towards the future, Yormark remains optimistic and forward-thinking. With a keen eye on potential opportunities like naming rights and private equity, the league is poised for further growth and success.
For the latest updates on college football and more sports news, visit AP College Football.
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